Follow Up Boss for Real estate teams: a tool you run vs. an operation we run

What we add around Follow Up Boss

The work we take off your team

These are the moments a real estate CRM software can't cover on its own — the ones we handle so real estate teams win new business every week.

Every new lead answered in seconds, even while the team is showing or closing.
Your whole database nurtured automatically, so last year's leads come back to you.
Consistent follow-up working every lead, instead of depending on who remembers.
Listing updates, transaction tasks, and client check-ins handled automatically.

An honest comparison

A tool you still run vs. an operation we run for you

Keep Follow Up Boss. We build around it — and take the running of it off your plate.

A tool you still run

Follow Up Boss on its own

Excellent at what it's for — the system of record your team works in. Running it day to day stays with you:

Your team answers each call and enters each booking.
Reminders, follow-ups and reactivations go out when someone has a spare minute.
After-hours enquiries wait for the morning shift.
It records what happened; acting on it is up to you.

An operation we run for you

Mardii, built on top of Follow Up Boss

We wire AI into the moments Follow Up Boss leaves open, then run it as a service — not a project we hand back:

An AI front desk answers every call and message, day and night, and books straight into Follow Up Boss.
Follow-up, reminders and reactivation run automatically — nothing waits on a spare minute.
Anything it isn't sure about is escalated to your team, with context, instead of guessed.
We watch it, tune it, and report on it every month. You run your business; we run the system.

The 2026 standard

Where real estate teams are heading

In 2026 the team that responds in seconds and follows up forever wins the listing. We build an AI-driven response and nurture layer on top of your CRM that answers every lead instantly, books showings, and works your database on autopilot — escalating ready buyers and sellers to an agent.

Keep the real estate CRM software you know. Add the operation you don't have time to run.

A one-time build to wire AI and automation around Follow Up Boss.
An ongoing service to operate it — watched, tuned, reported.
Engines that act only when confident, and ask a human otherwise.
A reachable team that answers, not a ticket queue.

See what we'd run around Follow Up Boss.

Tell us how your real estate CRM software is set up today. We'll map the gaps, show you what we'd build on top of Follow Up Boss, and how we'd operate it — before you commit to anything.

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See everything we build & operate →